Food marketing is a global force and its target is us, the consumers.

Labels, slogans, catch words. These are what we are bombarded with on a daily basis. Whether we consciously realise it or not, our food choices are most often guided by what we've been told, by what people sell us and by what we come to believe is true.  Repetitive exposure to advertising words such as "healthy", "fresh" or "natural" have managed to convince people that what they are buying is in fact good for them and the environment.  

"Why would they lie?" or "Surely they are not allowed to falsely advertise a product!" are two statements that we have heard time and again.  Sadly, 'they' would  lie AND they are in fact allowed to misguide people because there are no strict guidelines enforced in the marketing world for the use of the these words.  Only the term 'Certified Organic' is in fact, well, certified and legally they are not allowed to lie about that.   

The fact is, everyone believes the label.  Is it because we're ignorant? Probably not.  But it is easier to believe the so-called experts because of the pressure that it takes off of our own conscience.  The sad truth is that the only reason large industries, such as the factory farming industry, get away with lying to people is because we let them.  As Kate Cooper  says in the video below  "this is systemised cruelty on a massive scale and we only get away with it because everyone is prepared to look the other way."  It's cruel, horrific and it plays on human psychology.  And frankly, this is not cool with us.

The silver lining, however, is that we all have the power to stop this by not looking the other way, by standing up against factory farming and demanding the truth.  Small steps towards change are the most important.  So the next time you find yourself in a grocery store, take a moment to look at the label and ask yourself, if this for real?  Because we ask you, do you believe, without a doubt, everything you hear, read or see?   

1 comment

  • Florabrigole

    As companies cailiatpzed on the different “sharing modes” we switch between, everything got kind of diversified. I’m definitely spread across flickr/facebook/twitter/blogspot, each fulfilling a different goal. Just looking at the different blog types the people in the blogpact are using! As I was signing up for Posterous to comment on Joebl’s post and this one, I got all nostalgic for the days of livejournal. A simple community would make a great aggregate for the pact and commenting on each others’ posts would be soo easy I agree that informative/educational blog posts are the most satisfying to read. Maybe the difference is between actively trying to communicate with an audience (even if you’re not sure who they are or they don’t really exist yet), and just making noise.

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You may also like

View all
Example blog post
Example blog post
Example blog post